Our Journey Forward
From a bold idea in 2019 to transforming how South African startups connect with investors — discover the milestones that shaped seltrumaagency's mission to democratize fundraising.
The Foundation Years
seltrumaagency emerged from late-night conversations between two entrepreneurs who experienced firsthand the challenges of securing funding in South Africa. Sarah Chen, fresh from her fintech background, and Michael Rodriguez, a seasoned developer, recognized a critical gap in the market.
Key Achievements
- Secured initial seed funding of R2.5 million
- Onboarded first 50 startups to the platform
- Established partnerships with 12 angel investor networks
- Achieved regulatory compliance with FSCA guidelines
Growth & Recognition
The pandemic actually accelerated our growth as digital fundraising became essential. We expanded our team to 25 professionals and launched our educational program after realizing many promising startups lacked fundraising knowledge.
Major Milestones
- Facilitated over R150 million in startup funding
- Launched comprehensive learning program with 500+ participants
- Expanded to serve startups across all 9 provinces
- Won "Best Fintech Innovation" at SA Startup Awards
Leading the Future
Today, seltrumaagency represents more than a fundraising platform — we're building the infrastructure for South Africa's startup ecosystem. Our AI-powered matching system and comprehensive support services have helped hundreds of entrepreneurs turn their visions into reality.
Current Impact
- Over 1,200 startups successfully funded through our platform
- Network of 800+ active investors and venture capitalists
- R500+ million in total funding facilitated
- 85% success rate for startups completing our program
Sarah Chen
CEO & Co-Founder
With 8 years in fintech and a passion for entrepreneurship, Sarah leads seltrumaagency's strategic vision. Her experience raising funding for three previous startups gives her unique insight into founder challenges.
Michael Rodriguez
CTO & Co-Founder
A software architect with 12 years building scalable platforms, Michael ensures seltrumaagency's technology stays ahead of industry needs. He's particularly proud of our AI matching algorithms.
What Drives Us Every Day
Democratizing Access
We believe exceptional ideas shouldn't be limited by geography or connections. Every entrepreneur deserves a fair chance to present their vision to the right investors.
Education First
Success requires more than just funding. We invest heavily in educating entrepreneurs about sustainable business practices, financial planning, and investor relations.
Transparency Always
Trust forms the foundation of every successful partnership. We maintain complete transparency in our processes, fees, and outcomes with both startups and investors.
Local Impact
South Africa's startup ecosystem has incredible potential. We're committed to nurturing homegrown innovation that creates jobs and drives economic growth.
Building Tomorrow's Success Stories
Our vision extends far beyond simple fundraising. By 2026, we aim to become the central hub for South Africa's startup ecosystem — connecting entrepreneurs not just with funding, but with mentors, strategic partners, and growth opportunities.
We're developing new programs focused on early-stage startups, expanding our educational offerings, and building partnerships with universities to identify the next generation of innovative founders. The future of South African entrepreneurship is bright, and seltrumaagency will be there to support every step of the journey.